
Meet Your Holistic Hair Artist
20+ Years of Organic Hair Artistry in Perth
How becoming a mum changed everything I knew about hair care

My love for hairdressing started over 20 years ago. I was fascinated by the artistry, the transformations, and the confidence a great cut and colour could bring to someone. For years, I worked in traditional salons, perfecting my craft and building lasting relationships with my clients.
When I became a mum, everything changed. I started questioning the products I was using daily—not just on myself, but in my salon. The harsh chemical smells, the ammonia that made my eyes water, the products that left my hands dry and irritated. I knew there had to be a better way.
I discovered NATULIQUE and organic hair care, and it was a revelation. I could create the same stunning results my clients loved, but without compromising their health or mine. Today, my private Ferndale salon is a calm, one-on-one sanctuary where health and beauty come together beautifully.
"Beautiful hair shouldn't compromise your health. It's that simple."
Trusted expertise in organic, holistic hair care
Two decades of professional hairdressing expertise
Specialised training in organic colour systems
Expert in certified organic hair treatments
100% cruelty-free and plant-based formulations
Health-first approach to hair artistry
Ammonia-free, paraben-free expertise
"Beautiful hair shouldn't compromise your health"
This belief guides everything I do
Your health and wellbeing are at the heart of everything I do. Every product, every technique, every choice is made with your safety in mind.
No two clients are the same. In my private studio, I take the time to truly understand your hair, your lifestyle, and your goals—creating a unique plan just for you.
Beautiful hair and a healthy planet go hand in hand. I use eco-conscious products with sustainable packaging and ethically sourced ingredients.
A glimpse into my private Ferndale studio

Our private Ferndale salon

Relaxing wash station

100% organic NATULIQUE products

Professional styling space
The values that guide every appointment
One-on-one attention in a calm, dedicated space just for you
NATULIQUE certified organic, vegan, and cruelty-free formulations
Sustainable packaging and environmentally responsible choices
Committed to staying current with the latest organic techniques
Real experiences from real people
"Simone's not just a hairdresser, she's a hair artist who genuinely cares about your health. She took the time to understand my sensitivities and created a beautiful colour using only organic products. I've never felt better about my hair!"
Michelle K.
Organic Balayage
"After years of salon anxiety due to chemical sensitivities, I finally found Simone. Her private studio is a calm sanctuary, and the NATULIQUE products she uses don't trigger any reactions. The results speak for themselves!"
Emma T.
Full Organic Colour
"What sets Simone apart is her dedication to education and staying current with organic techniques. She explained everything about the products and process. I trust her completely with my hair."
Sarah J.
Cut & Colour